The Rally In The Rockies
Agency: Bond Brand Loyalty • Experiential • 2022
The Rally in the Rockies is a dynamic motorcycle, music, and enthusiast festival hosted by Calgary Harley-Davidson. The goal is to celebrate Alberta's breathtaking landscapes while supporting local charities. In 2022, I rebranded the event, introducing a fresh look and feel that puts the majestic mountains and routes front and center. The design concept emphasizes the rugged beauty of the Rockies, incorporating map elements and routes while maintaining the Harley-Davidson brand essence and masculine tone.
Creativity
- Event
- Experiential
- Freestyle
- Branding
- Art Direction