An ace up one's sleeve
Agency: Grey Group • Art Direction • 2021
Life is a game. A game where we choose which face to show people. A poker face where we only show what we want others to see of us. A game where everyone has an ace up their sleeve.
As the art director, I was responsible for the overall visual strategy and creative direction of the campaign. This included conceptualization, design, and production of the commercial, digital assets, and in-store print materials.
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