An ace up one's sleeve
Agency: Grey Group • 360 Campaign • 2021
Life's a game, and we've all got our secrets. Nailen's new concealer is the ultimate ace up your sleeve – a clever trick to cover imperfections and dark circles. As Art Director, I was part of the ideation process for the commercial, helping to craft a storytelling approach that showcases the product's benefits. I then brought the campaign to life with a poker-themed visual identity, designing all the elements that would bring the story to life across platforms. The result? A poker table with the cards you need to look and feel your best.
