The Power Of Being Unique
Agency: Grey Group • Art Direction • 2022
Each woman has her own distinct beauty. Nailen wants to celebrate this individuality with a limited-edition pressed powder, designed to empower every woman. I led the design and creative direction for a limited-edition compact powder, developing the illustrations and visual assets for digital and in-store marketing. Additionally, I directed the commercial and contributed to the concept development and ideation process.
- Explore the
- beauty of
- Playful design
- and cool
- Branding
