Brewing some cool things
Hang tight, magic is happening
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Heed The Note

Agency: Grey Group • 360 Campaign • 2021
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For a Colombian snack brand rebranding, I played a key role in conceptualizing a multi-channel campaign. This included transforming packaging into storytelling, developing visual identity, and ideating commercials and digital capsules. The campaign aimed to spark online conversations through relatable, insight-driven content.

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Characteristics

  • Flavorful
  • Playful
  • 360 Campaign
  • New Product
  • Launching
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I am the Buffalo