Heed The Note
Agency: Grey Group • Digital Campaign • 2021
This creative campaign was developed for a renowned snack in Colombia that was reinventing itself and wanted to launch its new image. Alongside my partner, we came up with the idea of using the paper wrapper of the snack to create a storytelling experience. We crafted various phrases that referenced everyday insights, aiming to spark conversations that people could share and discuss on digital platforms.

Characteristics
- Flavorful
- Playful
- Social Media
- New Product
- Launching