Egansito

I contributed to the conceptualization and implementation of this project, collaborating with my creative partner, the copywriter, to design the packaging and post. Our team proactively developed this content in response to the importance of the Giro d'Italia and the Colombian winner for our nation. The resulting organic post achieved successful execution and generated significant free press coverage. This campaign won a Gold Award at the 2022 El Dorado Advertising Festival in the Creative Effectiveness category.