Brewing some cool things
Hang tight, magic is happening
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Soou Mindful Chocolate

Freelance • Branding • 2025
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Brand Guidelines

As Art Director, I collaborated with a wellness brand that crafts a ritual around cocoa, offering four distinct flavors to enhance well-being. I developed the brand's visual identity, tone, and aesthetic, designing packaging, internal prints, and brand assets. Additionally, I contributed to the product photoshoot, bringing the brand's vision to life.

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Characteristics

  • Wellness
  • Playful
  • Branding
  • New Product
  • Launching
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Packaging
True Shop