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Holman 100 years

Experiential • Salt XC • 2024

As Art Director for Holman's 100th-anniversary world tour, I contributed to brainstorming and conceptualizing 11 unforgettable events across the US and globally. I crafted the visual identity, look, and feel of the celebrations, creating cohesive and impactful brand experiences that honored the company's legacy and spirit. From live music to specialty cocktails, every element was designed to reflect Holman's values and gratitude to its 9,000 partners and their families.

Additionally, I designed and developed high-quality print materials and floor graphics for various event experiences, bringing the brand's story to life in a tangible and immersive way.

Image Title
Event

Characteristics

  • Around The World
  • Experiential
  • 100 years
  • Celebrate
Image Title
Event
Soou Rituals